Bensusan Restaurant Corp. v. King
Facts
Bensusan, a New York corporation, owned the federally registered mark "The Blue Note" for its New York jazz club. King, a Missouri resident, operated a small Missouri club under the same name and created a website on a Missouri server promoting that club, listing general information, events, and a phone number for ticket orders. The site was generally accessible on the Internet, but tickets ordered by phone had to be picked up at the Missouri box office and were not mailed or otherwise transmitted to users. The site at one point included a disclaimer distinguishing the Missouri club from Bensusan's New York club and briefly included a hyperlink to Bensusan's site, later removed.
Issue
Whether a Missouri defendant's generally accessible website, without additional conduct directed at New York, is sufficient to subject him to personal jurisdiction in New York under C.P.L.R. § 302(a)(2) or § 302(a)(3), and whether exercising jurisdiction would satisfy due process.
Rule
Under New York law, C.P.L.R. § 302(a)(2) requires a tortious act within the state, and in trademark cases infringement occurs where the passing off occurs, i.e., where the deceived customer buys the defendant's product believing it to be the plaintiff's. C.P.L.R. § 302(a)(3) requires, among other things, that the defendant expect or reasonably should expect in-state consequences, derive substantial revenue from interstate or international commerce, and that the plaintiff suffer more than indirect financial loss from New York residence. For due process, a defendant must purposefully establish minimum contacts with the forum; creating a website accessible everywhere, without more, is not conduct purposefully directed at the forum state.
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If Hudson Lantern sues in federal court in New York, what is the strongest argument about personal jurisdiction under C.P.L.R. § 302(a)(2)?