Cole-McIntyre-Norfleet Co. v. Holloway
Facts
On March 26, 1917, plaintiff's traveling salesman, who was authorized to solicit and receive orders, obtained defendant's order for goods including fifty barrels of meal. The written order stated it would not be binding until accepted by the seller at its Memphis office, that the salesman had no authority to sign for either party, and that the order could not be countermanded. Plaintiff gave no confirmation or rejection for about sixty days, although its salesman saw defendant weekly and plaintiff could have notified him by mail or wire; during that period the prices of the goods rose greatly. On May 26, when defendant told plaintiff to begin shipment of the meal, plaintiff said it had not accepted the March 26 order and that no contract existed.
Issue
When a buyer submits an order that by its terms is not binding until accepted by the seller, does the seller's failure for an unreasonable time to notify the buyer of acceptance or rejection constitute acceptance? More specifically, can silence and delay amount to acceptance where the goods and market conditions make prompt action important?
Rule
Although an offer to buy or sell is not binding until acceptance is communicated, acceptance may be communicated either by formal notice or by acts amounting to acceptance. An offeree's unreasonable delay in notifying the offeror of its decision may itself amount to acceptance, particularly when the subject matter or market conditions make delay materially affect marketability or allow the offeree to speculate on profitability.
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If Omar sues after the seller finally says it never accepted the order, which result is most consistent with the governing rule?