Rivera v. Philip Morris, Inc.
Facts
Joe Rivera brought a wrongful death action against Philip Morris on behalf of his wife Pamela Rivera's estate and family. Pamela began smoking in 1969, when cigarette labels warned only of general health risks, and later warnings became more explicit; she continued smoking until her death in 1999. After the Ninth Circuit remanded solely on Rivera's strict product liability failure-to-warn claim, Philip Morris argued Rivera had no evidence that Pamela would have acted differently if stronger warnings had been given. Rivera responded that the federal district court should apply a heeding presumption, and the federal court certified that legal question to the Nevada Supreme Court.
Issue
Does Nevada law recognize a heeding presumption in strict product liability failure-to-warn cases, allowing a fact-finder to presume that an injured plaintiff would have heeded an adequate warning if one had been given? More specifically, may the burden of production on causation shift from the plaintiff to the manufacturer through such a presumption?
Rule
Nevada law does not recognize a heeding presumption in strict product liability failure-to-warn cases. In Nevada, the plaintiff must prove all elements of strict product liability, including causation, and a presumption that shifts the burden of production on causation to the manufacturer is contrary to Nevada law and policy.
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Under Nevada law, what is the strongest argument for Silver Mesa Tools on causation?