303 Creative LLC v. Elenis
Facts
Lorie Smith, through 303 Creative LLC, planned to expand her business to create custom wedding websites containing original text, graphics, and videos celebrating a couple's unique love story. The parties stipulated that her websites are expressive, original, customized creations, that viewers would understand them as her artwork, and that she would work with customers regardless of sexual orientation but would not create content that contradicts her beliefs. Smith alleged that if she offered wedding websites celebrating marriages she endorses, Colorado would use its public accommodations law to compel her to create websites celebrating same-sex marriages as well. Colorado's law applies broadly to public-facing businesses and authorizes enforcement actions, fines, cease-and-desist orders, and other remedial measures.
Issue
May Colorado, consistent with the Free Speech Clause of the First Amendment, use its public accommodations law to compel a website designer to create expressive wedding websites celebrating marriages she does not endorse? More specifically, can the State require a speaker engaged in custom expressive services to speak the State's preferred message or face sanctions?
Rule
The First Amendment protects a speaker's right to control the content of her own speech and bars the government from compelling an individual engaged in expressive activity to create speech she does not believe. Public accommodations laws remain generally valid, but they may not be applied to compel speech when a speaker's customized, expressive services are at issue.
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Assuming the toasts are original, customized, and understood as Nora's own writing, which is the strongest First Amendment argument?