New York Times Co. v. Sullivan
Facts
The New York Times published a paid advertisement criticizing treatment of civil-rights protesters in the South and describing events in Montgomery, Alabama; some factual statements in the ad were inaccurate. L. B. Sullivan, an elected Montgomery commissioner who supervised the police department, sued for libel even though the advertisement did not mention him by name, claiming references to police conduct were understood as referring to him. Under Alabama law as applied, the statements were treated as libelous per se, falsity and malice were presumed, general damages were presumed without proof of pecuniary loss, and the jury returned a general verdict for $500,000. The Times had not checked the ad against its files, and the individual petitioners testified they had not authorized use of their names and were unaware of the ad until receiving retraction demands.
Issue
Whether the First and Fourteenth Amendments permit a state to award damages to a public official for defamatory falsehood relating to his official conduct under a rule that presumes falsity, malice, and damages and places the burden on the defendant to prove truth. Also, whether the evidence here was constitutionally sufficient to show actual malice and that the statements were of and concerning Sullivan.
Rule
A public official may not recover damages for a defamatory falsehood relating to his official conduct unless he proves that the statement was made with actual malice, meaning with knowledge that it was false or with reckless disregard of whether it was false or not. Presumptions of malice or damages cannot substitute for that proof, and First Amendment protection is not lost merely because the statement appeared in a paid advertisement.
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