CBS, Inc. v. Democratic National Committee
Facts
BEM sought to buy one-minute spot announcements on radio station WTOP to express its views on Vietnam, but WTOP refused under a general policy against selling spot time to individuals or groups wishing to advocate views on controversial public issues. DNC separately sought a declaratory ruling that broadcasters could not generally refuse to sell time to responsible entities for fundraising and comment on public issues. The FCC rejected respondents' claims to a right to purchase time for editorial advertisements, while concluding that political parties could purchase time to solicit funds. The broadcasters maintained that they provided full and fair coverage of important public questions through their own programming and therefore could decline editorial ads.
Issue
Whether a broadcast licensee's general policy of refusing to sell advertising time to individuals or groups wishing to comment on public issues violates the Federal Communications Act or the First Amendment. Also, whether such a refusal constitutes governmental action subject to First Amendment constraints.
Rule
The Communications Act does not require broadcasters to accept editorial advertisements, and a broadcaster that fulfills its public-trustee obligation to provide balanced coverage of public issues retains broad journalistic discretion over how to do so. Under the circumstances presented, a broadcast licensee's refusal to sell editorial advertising time is not governmental action for First Amendment purposes, and neither the Act nor the First Amendment compels a right of access to purchase such time.
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A tenants' coalition seeks to buy a short ad urging rent-control legislation and argues the station must accept it because it sells commercial ads. Which is the best answer?